Affiliate Networks
Affiliate Network Opportunities
Rising popularity
Affiliate marketing continues to grow as a dominant marketing strategy globally. Adoption has been widespread, with more than 80% of all e-commerce branding using affiliate marketing. The role of COVID-19 marked a major uptick in popularity of affiliate marketing. The rising impact of influencers on social media has led to affiliate marketing becoming an increasingly effective and low-cost marketing strategy.
Influencer impact
Influencers create unique content that develops brand awareness and adds value to a brand amongst niche audiences. Whilst a relatively new marketing medium, the influencer market has already grown to a $16 billion industry, and is expected to grow.
Targeted marketing
Digital advertising and social media marketing allow businesses to take advantage of targeted marketing campaigns. The power of niche advertising allows a business to reach specific audience. Small scale influencers, sometimes referred to as ‘micro’ or ‘nano’ influencers can act as a brand ambassador, build trust, and generate loyal customers – at the fraction of the cost of traditional advertising.
Affiliate Network Challenges
Major network domination
Due to the saturation of affiliate marketing, brands preference working with major networks. Established affiliate networks can streamline digital marketing campaigns, whilst also providing a broader offering of influencers relevant to a particular industry.
Measuring impact
Without conducting a proper assessment of the advertising campaign, businesses are unable to effective review its effectiveness is driving customer growth. Affiliate Networks need to provide proper measuring and assessment tools, such as real-time campaign tracking, to validate the effectiveness of their service.
Influencer payments
Paying influencers is a major logistical challenge for businesses using Affiliate Networks. As digital influencers conduct their work via internet connection, they live all across the globe. To ensure timely and transparent payments to influencers, businesses must navigate different currencies, tax regulations, payment methods, exchange rates, international transfer fees and data security.
How we help
Access SEPA Instant Payments
Our platform is fully integrated with SEPA, allowing you to transfer euros in the SEPA region any time, any day–in less than ten seconds.
Mass payouts with the click of a button
Our mass payouts tool allows you to release hundreds of payments simultaneously on any given date to 190+ countries via 50+ supported currencies.
Accept payments across all channels
Accept cards, mobile wallets, and hundreds of local payment methods via any digital channel or device.